|SEMISTER 1||SEMISTER 2|
|IM 400||Marketing||IM 460||Multinational Finance
|IM 410||Sales Management||IM 470||Global Strategic Analysis|
|IM 420||Marketing Research||IM 480||Global Marketing Strategies|
|IM 430||E-marketing Strategies||IM 490||Human Resource Management|
|IM 440||Advertising & Media||IM 500||Business Law|
|IM 450||Strategic Management||IM 510||Management|
- IM 400: Marketing: This course develops an understanding of the global marketing
environment through key concepts, tools and theory. It challenges students to think critically
about global competition and expansion, as they discuss problems and perspectives of
marketing across national boundaries and within foreign countries.
- IM 410: Sales Management: This course helps students understand the complex world of
international sales management. Topics include the practical tools of “real-life” sales
management: motivation and fair compensation of a sales force; the digitalization of the
selling process; and customer relations on an international scale.
- IM 420: Marketing Research: This course provides students with the necessary knowledge
of and insight into key market research concepts. The aim of the course is to give an
understanding of how market research is performed, how different questionnaires are
designed and developed and how the findings are communicated to managers.
- IM 430: E-Marketing Strategies: This combination lecture and hands-on lab focuses on
marketing and branding essentials; banner and search engine optimization; domain name
awareness; successful email campaigns; usability; analytics; and affiliate programs.
- IM 440: Advertising & Media: This course gives a broad overview of how advertising and
media planning work today. The basic concepts and strategies are discussed, illustrated by
actual applications of the disciplines, as well as the tasks, roles and skills of the professionals
in this field of expertise.
- IM 450: Strategic Management: This course reviews the main concepts, methods and tools
used in formulating strategies and implementing processes. It also explores ways to better
leverage a firm’s internal resources in order to improve sustainable performance and
investigates the limitations of applied theory.
- IM 460: Multinational Finance Management: This course examines the financial issues
facing managers and firms involved in the international transfer of assets, goods and
services. The main topics explored will be the foreign exchange market, the management offoreign exchange risk, and investment and financing decisions in international capital
- IM 470: Global Strategic Analysis: This course is designed to provide students with a
working understanding of the complexities and challenges faced by firms doing business
globally. The course will focus on internal management and leadership challenges, the
strengths and weaknesses of various global corporate organizational structures, the increased
importance of virtual teams in a global setting, the importance of cross cultural awareness
and understanding, global communications, strategic implementation of global strategies,
strategic partnerships and joint ventures, and strategies to either adapt product and services
offerings to local market preferences or create global product and service offerings.
- IM 480: Global Marketing Strategies: This course will help students understand the
strategic implications of segmentation, targeting, and positioning and how they are
developed within the context of customer, competitor, and context analysis. Particular
emphasis will be placed on the role of disruptive positioning strategies and how firms can
utilize such strategies to their advantage.
- IM 490: Human resource Management: This course focuses on the study of human
management principles as they reflect on the basic assumption of treating employees as
investments benefiting a company in the long run from the international perspective.
- IM 500: Business Law: This course provides a comprehensive coverage of the legal,
cultural, political, economic and ethical issues faced by global business managers. An
understanding of these issues is enhanced through the use of real world examples, cutting
edge cases, managerial problems, and ethical issues.
- IM 510: Management: This course will focus on developing a deeper understanding of how
and why management practices and processes can differ around the world, and the
development of the skills necessary to function successfully in this international business