MBA – E-Business

SEMISTER 1SEMISTER 2
CODECOURSECODECOURSE
EB 400E-marketing strategiesEB 460Marketing Management
EB 410The E-business modelEB 470Human Resource
Management
EB 420E-business ArchitectureEB 480Marketing
EB 430E-business designEB 490Sales Management
EB 440E-consumerEB 500Marketing Research
EB 450Global E-businessEB 510Operations Management

  • EB 400: E-marketing strategies: This combination lecture and hands-on lab focuses on
    marketing and branding essentials; banner and search engine optimization; domain name
    awareness; successful email campaigns; usability; analytics; and affiliate programs.
  • EB 410: The E-business model: This course addresses important questions such as: Which
    models will prove most effective for which kinds of businesses?; How can each be pursued
    most effectively?; What combinations of the pure models tend to be particularly effective
    and which tend to be in conflict.
  • EB 420: E-business Architecture: This course teaches how to effectively build and
    maintain a corporate e-business, from the small business to the multinational corporation
    perspective. Areas covered include IT fundamentals, architecture, key tools and strategies to
    keep e-businesses safe. Real world case studies and examples are followed as foundation
    components to a practical approach.
  • EB 430: E-business design: The technology that enables e-commerce consists of a unique
    set of components. A thorough understanding of these components and the various
    architectures that configure them is essential to deliver appropriate solutions for the internet,
    intranets and extranets. This course examines these components and how they are applied in
    actual business cases.
  • EB 440: E-consumer: This course begins with an introduction to e-business from the point
    of view of the consumer. Students are guided through e-business solutions and enterprise
    application integration. This course also covers new technologies, XML and object
    technology.
  • EB 450: Global E-business: This course brings together a range of conceptual models,
    frameworks, theories and cases to build an integrated picture of modern e-business practice
    for organisations large or small, public or private sector, domestic or global.
  • EB 460: Marketing Management: The purpose of this course is to teach students how to
    analyse markets and buyers behaviour.
  • EB 470: Human Resource Management: This course critically evaluates the claim that the
    firm can achieve a sustained competitive advantage through its human resource with the
    implementation of Human Resource Management.
  • EB 480: Marketing: This course focuses on identifying and meeting the needs of specific
    international target markets through close interaction with managers from other functional
    areas, such as promotion, finance, accounting and human resources.
  • EB 490: Sales Management: This course helps students understand the complex world of
    international sales management. Topics include the practical tools of “real-life” sales
    management: motivation and fair compensation of a sales force; the digitalization of the
    selling process; and customer relations on an international scale.
  • EB 500: Marketing Research: This course provides students with the necessary knowledge
    of and insight into key market research concepts. The aim of the course is to give an
    understanding of how market research is performed, how different questionnaires are
    designed and developed and how the findings are communicated to managers
  • EB 510: Operations Management: This course introduces students to the intricacies of
    managing processes and operations. The course starts with a view of Operations
    Management in context, differentiating between the areas of strategy, design, operational
    resources management and quality improvement.

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