|SEMISTER 1||SEMISTER 2|
|EB 400||E-marketing strategies||EB 460||Marketing Management|
|EB 410||The E-business model||EB 470||Human Resource
|EB 420||E-business Architecture||EB 480||Marketing|
|EB 430||E-business design||EB 490||Sales Management|
|EB 440||E-consumer||EB 500||Marketing Research|
|EB 450||Global E-business||EB 510||Operations Management|
- EB 400: E-marketing strategies: This combination lecture and hands-on lab focuses on
marketing and branding essentials; banner and search engine optimization; domain name
awareness; successful email campaigns; usability; analytics; and affiliate programs.
- EB 410: The E-business model: This course addresses important questions such as: Which
models will prove most effective for which kinds of businesses?; How can each be pursued
most effectively?; What combinations of the pure models tend to be particularly effective
and which tend to be in conflict.
- EB 420: E-business Architecture: This course teaches how to effectively build and
maintain a corporate e-business, from the small business to the multinational corporation
perspective. Areas covered include IT fundamentals, architecture, key tools and strategies to
keep e-businesses safe. Real world case studies and examples are followed as foundation
components to a practical approach.
- EB 430: E-business design: The technology that enables e-commerce consists of a unique
set of components. A thorough understanding of these components and the various
architectures that configure them is essential to deliver appropriate solutions for the internet,
intranets and extranets. This course examines these components and how they are applied in
actual business cases.
- EB 440: E-consumer: This course begins with an introduction to e-business from the point
of view of the consumer. Students are guided through e-business solutions and enterprise
application integration. This course also covers new technologies, XML and object
- EB 450: Global E-business: This course brings together a range of conceptual models,
frameworks, theories and cases to build an integrated picture of modern e-business practice
for organisations large or small, public or private sector, domestic or global.
- EB 460: Marketing Management: The purpose of this course is to teach students how to
analyse markets and buyers behaviour.
- EB 470: Human Resource Management: This course critically evaluates the claim that the
firm can achieve a sustained competitive advantage through its human resource with the
implementation of Human Resource Management.
- EB 480: Marketing: This course focuses on identifying and meeting the needs of specific
international target markets through close interaction with managers from other functional
areas, such as promotion, finance, accounting and human resources.
- EB 490: Sales Management: This course helps students understand the complex world of
international sales management. Topics include the practical tools of “real-life” sales
management: motivation and fair compensation of a sales force; the digitalization of the
selling process; and customer relations on an international scale.
- EB 500: Marketing Research: This course provides students with the necessary knowledge
of and insight into key market research concepts. The aim of the course is to give an
understanding of how market research is performed, how different questionnaires are
designed and developed and how the findings are communicated to managers
- EB 510: Operations Management: This course introduces students to the intricacies of
managing processes and operations. The course starts with a view of Operations
Management in context, differentiating between the areas of strategy, design, operational
resources management and quality improvement.