Bachelor – Digital marketing

SEMISTER 1SEMISTER 2
CODECOURSECODECOURSE
MRK 430International marketing MRK 420Marketing control
MRK 525Marketing of services MC 315Management control in functional area – production-
FIM 210Financial institutions & markets ASM 230Advanced sales management
ED 200Enterpreneurial development SA 200Sales administration
ES 250Enterprising skills MRK 300Marketing research
 

  • MRK 430 : International marketing : process of International marketing, International dimensions of marketing and benefits of international marketing, steps of development of the transnational corporation.
  • MRK 525 : Marketing of services : Introducing services marketing the comparative study – salient features of services, concept of services marketing and its significance
  • FIM 210 : Financial institutions & markets : financial activities, meaning, one markets, features, commercial paper, certificate of deposits, primary and secondary markets, unorganized financial, system
  • ED 200 : Enterpreneurial development : concept of entrepreneurship, classification of entrepreneurship, socioeconomic impact of entrepreneurship
  • ES 250 : Enterprising skills : underlying entrepreneurship, such as generating ideas for opportunities, taking action, perseverance, teamwork, networking, and influence
  • MRK 420 : Marketing control : Process of Marketing Control- Importance of Marketing Control System
  • MC 315 : Management control in functional area – production – : This course covers the broad topic of management control and provides an overview of different systems managers have at their disposal in running different types of businesses, in different situations, different industries
  • ASM 230 : Advanced sales management : This course provides an introduction to the behavioral aspects of personal selling and introduces frameworks for sales management. Course topics include: recruitment, selection, training, motivation, compensation, control and the strategy of matching the sales effort to the sales task.
  • SA 200 : Sales administration : : A course on the professional, ethical, needs-based, non-manipulative, low-pressure, consultative approach to sales. Theories of selling, communicating, time management, and the relationship of sales.
  • MRK 300 : Marketing research : A study of the role of research in marketing decisions. Special emphasis is placed on data gathering, compilation, analysis, and interpretation including the writing and analysis of surveys.

 

SEMISTER 3SEMISTER 4
CODECOURSECODECOURSE
MSA 300Market segmentation analysis ROM 220Retail and Omnichannel management
GMS 220Global Marketing strategy RF 440Retail Fundamentals
SSM 352Strategic social media marketing CCM 540Customer centric marketing for entrepreneurs
DDI 110Driving digital innovation through experimentation DSA 333Digital Strategy and Action
CCI 308Customer-centric innovation OMS 201Online Marketing strategies
 

  • MSA300 : Market segmentation analysis : This course guides you through the entire process of market segmentation analysis and offers a ten-step process that makes customer segmentation efficient and organised.
  • GMS 220 : Global Marketing Strategy : This course will help you understand the strategic implications of segmentation, targeting, and positioning and how they are developed within the context of customer, competitor, and context analysis. Particular emphasis will be placed on the role of disruptive positioning strategies and how firms can utilize such strategies to their advantage.
  • SSM 352 : Strategic social media marketing : In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts.
  • DDI 110 : Driving digital innovation through experimentation : This course is part of both the Digital Product Management and Digital Leadership MicroMasters programs. In it, you will learn to develop iterative business experiments using agile methods.
  • CCI 308 : Customer-centric innovation : In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.
  • ROM 220 : Retail and Omnichannel management: You will explore the different challenges that retailers face as they integrate traditional brick and mortar and online and the tools and strategies they are using address these challenges. This course will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn.
  • RF 440 : Retail Fundamentals : You will learn about the different challenges that retailers face and have the opportunity to explore methods and techniques available to address these challenges. You will also have access to simulation tools to better internalize the concept.
  • CCM 540 : Customer centric marketing for entrepreneurs : In this unique entrepreneurial marketing course, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support.
  • DSA 333 : Digital Strategy and action : In this business and management course, you will learn from these maestros how to pick digital strategies with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.
  • OMS 201 : Online Marketinsg Strategies : You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.
SEMISTER 5SEMISTER 6
CODECOURSECODECOURSE
PLM 200Public Library Marketing and Public RelationsMRK 210 Advanced principles of marketing
MA 320Marketing Analytics SA 200Sales Administration
DTS 570Digital transformation Strategy MRK 300Marketing Research
RM 550Reputation management in a digital world BL 200Business Law
DBE 560 Digital Branding and Engagement CB 200 Consumer Behavior
  • PLM 200 : Public Library Marketing and Public Relations: In this course, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
  • MA 320 : Marketing Analytics : In this course you will discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact.
  • DTS 570 : Digital transformation Strategy : In this course , you will understand the three types of playersthat are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.
  • RM 550 : Reputation management in a digital world : In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
  • DBE 560 : Digital Branding and Engagement : This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
  • MRK 210 : Advanced principles of marketing : integrated analysis of the role of marketing and explores marketing methods within the total organization, from the sole proprietorship to partnership to the corporation
  • SA 200 : Sales Administration : A course on the professional, ethical, needs-based, non-manipulative, low-pressure, consultative approach to sales. Theories of selling, communicating, time management, and the relationship of sales
  • MRK 300 : Marketing research : A study of the role of research in marketing decisions. Special emphasis is placed on data gathering, compilation, analysis, and interpretation including the writing and analysis of surveys
  • BL 200 : Business Law : introduce students to the legal principales in business
  • CB 200 : Consumer behavior : This course stresses the understanding of consumer behavior in developing marketing strategy

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