MBA – E-Business

EB 400E-marketing strategiesEB 460Marketing Management
EB 410The E-business modelEB 470Human Resource Management
EB 420E-business Architecture EB 480Marketing
EB 430E-business designEB 490Sales Management
EB 440E-consumerEB 500Marketing Research
EB 450Global E-business EB 510Operations Management

  • EB 400: E-marketing strategies: This combination lecture and hands-on lab focuses on marketing and branding essentials; banner and search engine optimization; domain name awareness; successful email campaigns; usability; analytics; and affiliate programs.
  • EB 410: The E-business model: This course addresses important questions such as: Which models will prove most effective for which kinds of businesses?; How can each be pursued most effectively?; What combinations of the pure models tend to be particularly effective and which tend to be in conflict.
  • EB 420: E-business Architecture: This course teaches how to effectively build and maintain a corporate e-business, from the small business to the multinational corporation perspective. Areas covered include IT fundamentals, architecture, key tools and strategies to keep e-businesses safe. Real world case studies and examples are followed as foundation components to a practical approach.
  • EB 430: E-business design: The technology that enables e-commerce consists of a unique set of components. A thorough understanding of these components and the various architectures that configure them is essential to deliver appropriate solutions for the internet, intranets and extranets. This course examines these components and how they are applied in actual business cases.
  • EB 440: E-consumer: This course begins with an introduction to e-business from the point of view of the consumer. Students are guided through e-business solutions and enterprise application integration. This course also covers new technologies, XML and object technology.
  • EB 450: Global E-business: This course brings together a range of conceptual models, frameworks, theories and cases to build an integrated picture of modern e-business practice for organisations large or small, public or private sector, domestic or global.
  • EB 460: Marketing Management: The purpose of this course is to teach students how to analyse markets and buyers behaviour.
  • EB 470: Human Resource Management: This course critically evaluates the claim that the firm can achieve a sustained competitive advantage through its human resource with the implementation of Human Resource Management.
  • EB 480: Marketing: This course focuses on identifying and meeting the needs of specific international target markets through close interaction with managers from other functional areas, such as promotion, finance, accounting and human resources.
  • EB 490: Sales Management: This course helps students understand the complex world of international sales management. Topics include the practical tools of “real-life” sales management: motivation and fair compensation of a sales force; the digitalization of the selling process; and customer relations on an international scale.
  • EB 500: Marketing Research: This course provides students with the necessary knowledge of and insight into key market research concepts. The aim of the course is to give an understanding of how market research is performed, how different questionnaires are designed and developed and how the findings are communicated to managers
  • EB 510: Operations Management: This course introduces students to the intricacies of managing processes and operations. The course starts with a view of Operations Management in context, differentiating between the areas of strategy, design, operational resources management and quality improvement.