MBA – Communication & PR 

SEMISTER 1SEMISTER 2
CODECOURSECODECOURSE
CPR 400Management SkillsCPR 460Business Law
CPR 410Organizational CommunicationCPR 470Management Information System
CPR 420Managerial Accounting CPR 480Public Speaking & Public Communication
CPR 430MarketingCPR 490Public Relations
CPR 440Quantitative Business MethodsCPR 500Communication Skills
CPR 450Negotiation CPR 510Strategic Management

  • CPR 400: Management Skills: This course introduces the concepts, techniques, procedures and ethics of effective management in organizational settings. Students explore the competencies, skills and organizational processes associated with the four functions of management: planning, organizing, leading and controlling.
  • CPR 410: Organizational Communication: This course examines how effective internal, organizational communication is key to achieving objectives and integral to developing a company’s vision and mission. Emphasis is placed on employer-employee relationships; two-way communication; communication tools for socialization and motivation; message construction; and internal events.
  • CPR 420: Managerial Accounting: This intensive course examines accounting and finance from the perspective of a decision maker to help students develop a framework for understanding financial, managerial and tax reports. Students prepare and interpret financial information for investors (external users) and managers (internal users), as well as examine how financial instruments are used to support both system and project creation
  • CPR 430: Marketing: This course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. It also helps develop an appreciation of different aspects of the marketplace. Students examine the product life cycle, explore the marketing mix and learn how to create marketing strategies.
  • CPR 440: Quantitative Business Methods: This course acquaints students with various statistical tools and techniques, such as analytical model building which is used in administrative and business decision making. Topics include: statistical hypothesis testing, frequency distributions and other applications of statistics, regression analysis, linear programming and financial mathematics.
  • CPR 450: Negotiation: This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.
  • CPR 460: Business Law: This seminar focuses on key international legal topics: commercial agreements, contracts, intellectual property, ethics, fraud, bribery and corruption. Students reflect on current cases in conjunction with judiciary precedent, gaining practical and applicable insight into business law.
  • CPR 470: Management Information Systems: This course examines the role of management information systems in organizations and provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.
  • CPR 480: Public Speaking & Public Communication: This oral communication skills course emphasizes organizing thoughts, adapting messages to specific audiences and using language effectively. Students examine and evaluate communication styles and learn to deliver messages verbally and non-verbally with effect and confidence.
  • CPR 490: Public Relations: This course explores the meaning, origins and scope of this management and communication function. Students master the concept of public relations by using cases to analyze specific tasks and responsibilities and examine the application of public relations in corporate, governmental and non-profit sectors.
  • CPR 500: Communication Skills: This seminar focuses on understanding the processes needed for effective oral and written communication in a business setting. Emphasis is placed on the application of key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication; especially in public speaking.
  • CPR 510: Strategic Management:  This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. It also explores ways to better leverage a firm’s internal resources in order to improve sustainable performance and investigates the limitations of applied theory.