Bachelor – General Management

SEMISTER 1&2

SEMISTER 1SEMISTER 2
CODECOURSECODECOURSE
COM100Business communication MNG 200Introduction to management
ECO 100Economics I: Introduction to EconomicsHR 200Human resources management
BL 200Business Law 1MRK 200Introduction to marketing
EM 325Event managementECO 101Economics II: Principles of Microeconomics
ACC 200Introduction to accounting CMP 120Computer Information Systems Applications

  • COM 100: Business communication: enables students to improve their reading, writing and speaking skills in a business environment.
  • ECO 100: Economics I :Introduction to Economics: Gives students an overview of Economics as a whole.
  • BL 200: Business law 1: introduce students to the legal principles of business.
  • EM 325 : Event Management : This course helps students to learn how to organize an event
  • ACC 200: Introduction to accounting: helps students to get initiated to the history and basics of accounting.
  • MNG 200: Introduction to management:Allows students to get initiated to the management skills.
  • HR 200: Human resources management: allows students to learn the basics of HR
  • MRK 200: Introduction to marketing: helps students to learn the basics of marketing.
  • ECO 101: Economics II:Principles of Microeconomics: enables students to study economics at its micro-level.
  • CMP 120: Computer information Systems Applications:introduce students to the basic computer skills.

SEMISTER 3&4

 

SEMISTER 3SEMISTER 4
CODECOURSECODECOURSE
CMP 150 Advanced computer Information Systems ApplicationsECO 110Economics III : Principles of Macroeconomics
ACC 210Financial accounting MRK 300Marketing research
SP 100Introduction to psychologyVC 254Visual communication
BB 100Buyer behaviorSM 312Sales management
MRK 100Marketing : Principles and policies MRK 410Marketing management

  • CMP 150: Advanced computer Information Systems Applications: Operating System & Internet.
  • ACC 210 : This course highlights the basic standards in financial accouning system ( income statement , balance sheet , cash flow statetement )
  • SP: Introduction to psychology : This course highlights the most interesting experiments within the field of psychology.
  • BB 100 : Buyer Behavior: This course enables students to understand consumers buying decisions
  • MRK 100 : Marketing : principles and policies : This course helps students to understand the theoretical concepts and practical applications of marketing
  • ECO 110:Economics III: Principles of Macroeconomics: helps students to learn basic skills about the economy at states level.
  • MRK 300 : Marketing research:A study of the role of research in marketing decisions. Special emphasis is placed on data gathering, compilation, analysis, and interpretation including the writing and analysis of surveys
  • VC 254 : Visual Communication :Introduce students to Adobe photoshop , Adobe illustrator , Adobe Indesign
  • SM 312 : Sales Management : This course provides conceptual and practical guidance on sales planning and management
  • MRK 410 : Marketing Management: Definition, nature, scope and importance of marketing, marketing mix.

SEMISTER 5&6

SEMISTER 5SEMISTER 6
CODECOURSECODECOURSE
CD 210Channels of distribution PSB 365Product strategy and brand management
CC 200Corporate communicationSBS 310Small business strategy
SM 220Strategic management EB 101E-business
ABC 325Advanced business communication MIS 350Management information system
AMS 230Advertising management and strategy IM 215International marketing
 

  • CD 210: Channels of distribution : This course helps students to understand how channel manegement and retailing can improve a business
  • CC 200 : Corporate communication : This course provides an overview of managerial discipline within an organization
  • SM 220 : Strategic management : Helps students to learn how to manage businesses and projects proactively with a focus on long-term strategy rather than short term
  • ABC 325 : Advanced business communication : Help students to learn advanced communication skills
  • AMS 230 : Advertising management and strategy : This course covers a wide range of topics including advertising techniques , creation of advertising , interpretation of advertising .
  • PSB 365 : Product strategy and brand management : This course identify the critical information needed to develop a product and brand strategy .
  • SBS 310 : Small business strategy : This course helps students to learn how to make effective strategies for businesses to improve their performance
  • EB 101 : E-business: This course helps students to gain a deeper understanding and expertise in the fieled of electronic business
  • MIS 350 : Management information system: This course includes the concept of enterprise information system , use of information systems to achieve strategic goals , the impact of information system on businesses
  • IM 215 : International marketing : This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research , advertising , distribution and production activities