MSc in Marketing and Management

Businessman drawing business marketing concepts with chalk

SEMISTER 1SEMISTER 2
CODECOURSECODECOURSE
MNG465Management Analytical SkillsMRK420Advertising Management and Strategy
MRK400Sales ManagementMRK430Fundamentals of Marketing Management
MRK410Channels of DistributionMRK460Product Strategy and Brand Management
MRK450Internet MarketingMNG410Advanced Business Communication
MNG480International BusinessMNG430Small Business Strategy
MNG470E-BusinessMNG450Strategic Management

  • MNG 465: Management Analytical Skills: This course introduces the concepts,
    techniques, procedures and ethics of effective management in organizational
    settings. Students explore the competencies, skills and organizational processes
    associated with the four functions of management: planning, organizing, leading
    and controlling.
  • MRK 400: Sales Management: This course helps students understand the
    complex world of international sales management. Topics include the practical
    tools of “real-life” sales management: motivation and fair compensation of a sales
    force; the digitalization of the selling process; and customer relations on an
    international scale
  • MRK 410: Channels of Distribution: This course seeks to explain the
    distribution channel to students. And within that channel it pays particular
    attention to one channel member, the retailer.
  •  MRK 450: Internet Marketing: you will learn from this course how to pick
    digital strategies with the greatest potential; use prototypes to match your product
    to unrelieved customer pain; identify, attract, and motivate the talent your
    company needs to grow; raise capital while maintaining control of your
    company’s future; win market share by delivering customers a quantum value
    leap; and build disciplined growth trajectories.
  • MNG 480: International Business: This course uses extensive examples to
    illustrate the vibrancy and challenge of international business. Coverage of
    relevant topics includes the degree of geographical literacy necessary to succeedin international markets, which is frequently overlooked in more traditional
    courses.
  • MNG 470: E-Business : This course brings together a range of conceptual
    models, frameworks, theories and cases to build an integrated picture of modern
    e-business practice for organisations large or small, public or private sector,
    domestic or global
  • MRK 420: Advertising Management and Strategy: This course gives a broad
    overview of how advertising and media planning work today. The basic concepts
    and strategies are discussed, illustrated by actual applications of the disciplines, as
    well as the tasks, roles and skills of the professionals in this field of expertise.
  • MRK 430: Fundamentals of Marketing Management: The purpose of this
    course is to teach students how to analyse markets and buyers behaviour.
  • MRK 460: Product Strategy and Brand Management: This course provides
    students with insights into how profitable brand strategies can be created and the
    implications for brand management professionals. The class blends marketing
    theory and practice to provide perspective on corporate marketing and the brand
    management function.
  • MNG 410 : Advanced Business Communication : This course is designed to
    give students a comprehensive view of communication, its scope and importance
    in business, and the role of communication in establishing a favourable outside
    the firm environment, as well as an effective internal communications program
  • MNG 430: Small Business Strategy: This Business strategy course teach you
    how to model growth and make smart business decisions to achieve long-term
    business objectives..
  • MNG 450: Strategic Management: This course reviews the main concepts,
    methods and tools used in formulating strategies and implementing processes. It
    also explores ways to better leverage a firm’s internal resources in order to
    improve sustainable performance and investigates the limitations of applied
    theory.

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